My name is Joanne and I'm a UX Researcher, strategist, and storyteller all wrapped into one.
My love for research goes back to when my district challenged all 4th-12th grade students to complete a research project each semester. Imagine my surprise when I entered my bachelor's program and in every class, including swim, I needed to conduct research to pass. In both scenarios, I was hesitant about research, but soon grew to enjoy learning new things, creating space for meaningful collaboration, and sharing impactful findings as the years went on.
As time passed, my delight for human-centered research grew and I was, and still am, grateful for the resilience and comfort with ambiguity that I built throughout the years.
Fast forward to today, and you'll find that I've conducted research on client projects with topics ranging from behavioral change to smart cities with IoT to machine learning and, even space.
Over the years, I've utilized my 10+ years of theatre (+ a stint as an improv captain), my studies of film/tv, and my social science background to tell meaningful stories and connect with others empathetically. Through collaboration and being sensitive to others' needs, I'm able to create user experiences that are intuitive and enjoyable.
In my free time, you'll find me going on hikes, taking pictures, cooking, reading, and listening to music.
I'm currently reading The Body Keeps the Score by Bessel van der Kolk.
I'm always listening to something by Jungle or Khruangbin.
"My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humour and some style."
-Maya Angelou